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Rich Welnick's avatar

Michigan is 100% all in for football. As is almost every Big10 school. If thats your model you need to understand that. They understand football is entry portal to the entire alumni base and marketing for the university. ROI on that investment is huge. They just offered Harbaugh $15 M and have gone huge on NIL

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Poam27's avatar

I lived there too. Nothing compares to the south when it comes to being completely obsessed with football. They love their football in the Big10 for sure, but they have lives outside of that.

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