Husky Stadium will have a different name next season.
Beginning in 2027, the Washington Huskies’ home venue will be named Columbia Bank Stadium, part of a 10-year, $70 million dollar sponsorship deal, according to a source with direct knowledge of the agreement. With a $7 million annual average, it is believed to be the most valuable stadium naming-rights deal in college football.
The UW Board of Regents is expected to approve the agreement at a Thursday meeting, and a press conference announcing the partnership is scheduled for Thursday afternoon, pending board approval.
Previously, UW sold naming rights only to the stadium’s playing surface, which was branded as Alaska Airlines Field at Husky Stadium from 2015 through June 2026. In March, Alaska Airlines extended its sponsorship of the basketball arena at Hec Edmundson Pavilion for $28 million over 10 years, and still has some branding on the sidelines of the football field. But the school took stadium naming rights to market.